In order to help customers make wise decisions about their purchases, Customer Acquisition Management offers customers the ability to compare utility service rates in an out-of-the-box sales application. You can incorporate this application into your customer portal as a utility provider or energy provider to automate the process of attracting new customers.

In deregulated and transitioning markets, Energy supply companies offer products and services at competitive prices. The residential and small to medium business users are on the lookout for the best deals that suit their budget and offer quality services.

A high-level workflow of the anonymous user journey from explore to enroll is shown below.

img source : Salesforce

Customers compare the goods and services provided by various energy and utility providers in their quest for better deals, then select the one that best meets their requirements. As an energy provider, you can reach out to these consumers and offer them a customized digital experience with offers for both commodity and non-commodity goods and services. With the help of Customer Acquisition Management, you can quickly create and implement a unified shopping experience for potential customers.

Implement customer acquisition management to :

• Configure customized products and product bundles.
• Price products and product bundles based on multiple factors such as customer location, meter types, or usage.
• Automate digital guided-selling of utility products, services, and offers. Guide your customers to choose best-fit products based on the combination of user input.
• Set up and automate the customer enrollment and order management process.

Customer Acquisition Management is a ready-to-use application that can be directly integrated into a community portal of a utility company. However, it is configured to work by default with the reference product model. As each utility company organizes its product models in different ways,  Customer Acquisition Management application is designed so that it can be quickly configured for use with different product models.

Hope this information helps you guys.

Cheers!!!

Mukul Sharma